This bike, the OCR1, sits just behind the range topping OCR Zero. The OCR’s fill the entry level road category starting at £425.00. They now have a bike for every road bike riding discipline cross, track, time trial and road. Their 2005 range is the broadest road bike range from any of the top-name manufacturers. Giant seem to have done a lot of listening recently. They are also really aware of the fact that to compete in the bicycle market you have to use the product yourself and give the consumers what they are after. Not only do they make bikes, they are also super-keen cyclists, which is probably why they have sponsored a first division cycling team for many years and employ people who really do care about cycling. A few years ago I was invited by Giant to ride at the Etape with the top brass from their Dutch HQ. You’d expect a company of such magnitude to have corporate heads who care little for cycling and just want to make (more) money… Well it’s not all board rooms and bottom lines at Giant. Giant have such a massive slice of the bicycle market.
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